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About Us

Freshly baked breads, pastries & desserts made with passion since 2012.
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Who we are?

Founded in 2012, HANA RICH TRADING started as a small-scale business driven by passion and dedication. Over the years, the company expanded into the bakery industry and steadily built a strong reputation through quality products and customer trust.

In 2021, the company introduced ANNARICCO, a modern bakery & pastry brand based in Damansara Damai, serving as the company’s central kitchen and office. Today, ANNARICCO is committed to delivering freshly baked breads, pastries, cakes, and premium bakery products made with quality ingredients and exceptional craftsmanship.

With years of experience and continuous growth, ANNARICCO continues to provide customers with delightful bakery experiences through freshness, quality, and excellent service.

 
 
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A Story of Passion, Quality & Freshness

ANNARICCO was built from humble beginnings with a passion for quality bakery and pastry experiences.

Since 2012, HANA RICH TRADING has grown steadily from a small-scale business into a trusted bakery brand. In 2021, ANNARICCO was introduced as a modern bakery & pastry concept focused on freshly baked products, premium ingredients, and delightful customer experiences. Today, ANNARICCO continues serving handcrafted breads, pastries, cakes, desserts, and beverages with quality and consistency at the heart of everything we do.

Since 2012

Our Journey

2012

HANA RICH TRADING Established

Started as a small-scale business through participation in the Gombak Puspanita Club.

2012

2013

Entered the Bakery Industry

Began operating as a bread agent supplied by a Bumiputra bakery, serving areas around Selayang and Kepong Health Clinics.

2013

2015 – 2017

Business Expansion

Expanded into larger markets through promotional events at shopping malls, government offices, and hospitals across Kuala Lumpur & Selangor.

2015 – 2017

2018

First Retail Outlet OpenedLaunched the first permanent outlet at Restoran Jejantas Sungai Buloh, Lebuhraya PLUS (Northbound).

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2018

2019

Second Outlet Expansion

Opened a second retail premise at Selayang Hospital Specialist Clinic Division.

2019

2021

Birth of ANNARICCO

Introduced ANNARICCO, a modern bakery & pastry brand located at Season Square Damansara Damai, serving as the company’s central kitchen and headquarters.

2021

Today

Growing With Passion & Quality

ANNARICCO continues delivering fresh breads, pastries, cakes, desserts, and beverages with a commitment to quality, freshness, and customer satisfaction.

Today

Always

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