A few words
About Us
Freshly baked breads, pastries & desserts made with passion since 2012.
Who we are?
Founded in 2012, HANA RICH TRADING started as a small-scale business driven by passion and dedication. Over the years, the company expanded into the bakery industry and steadily built a strong reputation through quality products and customer trust.
In 2021, the company introduced ANNARICCO, a modern bakery & pastry brand based in Damansara Damai, serving as the company’s central kitchen and office. Today, ANNARICCO is committed to delivering freshly baked breads, pastries, cakes, and premium bakery products made with quality ingredients and exceptional craftsmanship.
With years of experience and continuous growth, ANNARICCO continues to provide customers with delightful bakery experiences through freshness, quality, and excellent service.
A Story of Passion, Quality & Freshness
ANNARICCO was built from humble beginnings with a passion for quality bakery and pastry experiences.
Since 2012, HANA RICH TRADING has grown steadily from a small-scale business into a trusted bakery brand. In 2021, ANNARICCO was introduced as a modern bakery & pastry concept focused on freshly baked products, premium ingredients, and delightful customer experiences. Today, ANNARICCO continues serving handcrafted breads, pastries, cakes, desserts, and beverages with quality and consistency at the heart of everything we do.
Since 2012
Our Journey
2012
HANA RICH TRADING Established
Started as a small-scale business through participation in the Gombak Puspanita Club.
2013
Entered the Bakery Industry
Began operating as a bread agent supplied by a Bumiputra bakery, serving areas around Selayang and Kepong Health Clinics.
2015 – 2017
Business Expansion
Expanded into larger markets through promotional events at shopping malls, government offices, and hospitals across Kuala Lumpur & Selangor.
2018
First Retail Outlet OpenedLaunched the first permanent outlet at Restoran Jejantas Sungai Buloh, Lebuhraya PLUS (Northbound).
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2019
Second Outlet Expansion
Opened a second retail premise at Selayang Hospital Specialist Clinic Division.
2021
Birth of ANNARICCO
Introduced ANNARICCO, a modern bakery & pastry brand located at Season Square Damansara Damai, serving as the company’s central kitchen and headquarters.
Today
Growing With Passion & Quality
ANNARICCO continues delivering fresh breads, pastries, cakes, desserts, and beverages with a commitment to quality, freshness, and customer satisfaction.
